Shop Mulmul 1.11.0

The contemporary Indian fashion scene has largely relegated ethnic wear to special occasions. Observing this trend, the co-founders identified a significant gap in the market for high-quality Indian daily wear. It is concerning that modern women often find themselves faced with the dilemma of choosing between style and comfort, feeling compelled to sacrifice one for the other.

This gap inspired a commitment to create a line of daily wear that harmoniously blends style, comfort, and affordability. A dedicated team united with the vision to realize this commitment, engaging in extensive fabric sampling and multiple design iterations. This collaborative effort ultimately culminated in the establishment of the brand MULMUL.